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Consulting and recruiting –
connected for tomorrow.

Our network is our DNA and our greatest asset. We recruit and identify talent, connect businesses, and build valuable bridges between ideas, markets, and brands.


Authentic. Credible. Impactful.

Defined by culture.

We are deeply connected to the market, the culture, and the community in sports, fashion and lifestyle. Our knowledge is grounded in hands-on experience. We are coaches, co-creators or strategic partners and collaborate at eye level. We build connections, discover talent and create opportunities that drive substantial growth - now and in the future.

Andi Heep

"brandcoaches is my vision and personal experience. We are part of the industry, deeply connected with market expertise, a strong network and hands-on experience in building brands and markets. We identify the right talent, the right partner and the path to success. Authentic, sustainable and impactful."

Andreas Heep
Founder


Beyond Consulting. Creating Impact.
Built Originals and fashion brands like Reebok, NEO, Y3 or Yeezy from the ground up in sales - drove sales, strategy and operations to shape the most influential street and fashion brand.
Led team development and talent recruitment with many successful sports and fashion brands like Project X Paris or Deluxe-Distribution for HOFF Fashion.
Transformed sales, developed and implemented a groundbreaking, game-changing strategy for adidas sales and sport organization Central Europe.
Shaped today’s dance music and established the foundation for black dance music in Europe.
Acceleration of sales and growth as strategic partner and commercial consultant for the SpeedKit-AI.
Executive Management Consultant. Developed and guided the European fashion rollout and sales strategy. Strategic advisor and operational coaching of the sales team.
Board advisor and sparring partner for the new fashion trade show Premium Frankfurt.
Developed Bose's consumer market strategy, built the brand and drove the team to a leading consumer brand in central Europe.
Advisory board, consulting and coaching in strategic development, sales and brand strategy.
Revived reebok classic, brought the brand back to market, influenced its distribution in street and fashion.
Set the stage for fashion and streetwear trade show revolution bread and butter berlin. One decade with love.
TextilWirtschaft Forum Award - the Oscar of the fashion industry celebrated adidas originals for its influence on fashion and culture.

Whether in sports, streetwear, or lifestyle - we bring the key players together to position brands and teams authentically and future-proof.


(01) Executive Search & Talent Scouting

The right mindsset for a winning edge.

We find the right talent and leaders who drive brands forward – doers, strategists, and creative thinkers. With deep industry knowledge, we identify experts who are both highly skilled and the perfect cultural fit.


(02) Business Strategy & Brand Development

Brands do not grow by chance - they are built with a clear vision and purpose.

From positioning to scaling, we develop strategies that make brands and organizations successful. With deep market understanding, operational expertise, and a strong, relevant network, we ensure sustainable growth.


(03) Interim management

We fill leadership gaps and future-proof your sales organization.

Deeply rooted in the market, networked across all management levels and sales channels. We strengthen teams, sharpen structures and strategies. Taking your sales team to the next level in sport and fashion. Fast, efficient, sustainable.


(04) Market Expansion & Strategic Partnerships

Entering new markets – with the best partners.

Which markets and partners are right for you? What’s the best distribution strategy – digital or brick-and-mortar? We help brands establish themselves in new regions and expand their business. Through our network, we open doors, provide strategic and operational guidance, and create lasting value.


(05) E-Commerce & Digital Transformation

Digital future? We’ll get you there.

Through our partnerships with SpeedKit.com and P4Markets, we optimize e-commerce strategies and unlock new digital sales channels. From marketplace setup to performance and speed optimization – we make businesses digitally competitive.


(06) Mergers & Acquisitions (M&A)

Growth through smart investments.

Whether acquisition, merger, or investment – we identify the right partners and create synergies. We guide the process and act as sparring partners for strategic opportunities and sustainable growth.


(07) Brand Positioning & Storytelling

Brands with personality make an impact.

Strong brands have a clear identity and a compelling message. We help businesses sharpen their profile and position themselves to captivate audiences with passion and authenticity.


(08) Sports, Fashion & Lifestyle Networking

Understanding the industry. Leveraging the powerfull connections.

With deep market insight and strong ties to the culture and community of sports, fashion, and lifestyle, we are part of the industry. We create meaningful connections that deliver real value.


(09) Brand Activation & Go-to-Market Strategy

From concept to market – with strategy and sustainability.

We guide businesses through brand and product launches. Where will your customers expect you? Where should your brand be – and more importantly, where shouldn’t it be? We develop a clear distribution strategy to ensure your brand reaches the right audience and succeeds.


(10) Leadership Coaching

Coaching for executives & emerging talent.

We mentor leaders and talent in brand building, distribution, and management. Acting as hands-on sparring partners, we empower individuals who drive and shape the success of companies.